Who I am

I am a Professor of Innovation at Esade Business School, where I lead the Operations, Innovation, and Data Sciences Department. My research explores the intricate relationship between business models and technology innovations, and their impact on the performance of established companies. Specifically, I focus on service business model innovation (servitization), digital transformation, and sustainability. My aim is to make groundbreaking theoretical advances that can be translated into practical frameworks, driving significant impact in the business world.

Upon completing my PhD, I held visiting faculty positions at the University of Cambridge, University of California, Berkeley, and London Business School. During my tenure at Cambridge, I helped found the Cambridge Service Alliance (CSA), a business-academic partnership aimed at advancing service innovation research. I shaped the vision and purpose of the alliance and led the research stream on business models. Complementing my academic achievements, I also worked at McKinsey & Co.

My contributions to academia are marked by significant publications in several leading journals such as Organization Science, Journal of Operations Management, Harvard Business Review, MIT Sloan Management Review, and California Management Review. My research has garnered numerous prestigious accolades, including the Abbie Griffin High Impact Award and the Thomas P. Hustad Best Paper Award from the Journal of Product Innovation Management, as well as the Ambassador Award from the Journal of Operations Management. My excellence in teaching has been recognized with the Poets & Quants’ Top 40 Under 40 MBA Professors in 2020 and the KIC InnoEnergy Award Master School Teacher Benefit Grant twice. My courses, spanning topics like innovation strategy, business model innovation, and R&D management, are highly regarded. I am also actively involved in mentoring emerging scholars and practitioners, shaping the next generation of innovation leaders.

I have advised, taught, and delivered keynote speeches to leading global companies, including Almirall, Atlas Copco, BAE Systems, Enel, FC Barcelona, Iberdrola, IBM, Novozymes, and Telefonica. My practical insights into business model innovation and sustainability have made me a sought-after advisor and speaker for organizations seeking to navigate complex challenges. I have organized and presented at numerous high-profile conferences that foster collaboration and knowledge exchange among scholars and practitioners, such as the World Open Innovation Conference and the Innovation Roundtable event. 

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